‘All in all an astonishing result, and one which I could never have predicted.’

I'll make no apology for taking a while to come back to you, as your programme has kept me busy from the day Danny set foot in our showrooms to date, as even now (almost a month after we ran the event) we still get the odd person saying they got one of our letters, but I believe our sales are now all but done so I can confirm our results as follows:


As at today, 22/02/2012, from 531 letters sent out, we have had;

204 inbound calls to enquire what the letter was about / for more details – a 38.4% response rate.

81 appointments made from those inbound calls – a 40% call to appointment rate.

27 new and 2 used vehicles sold from those appointments, making a total of 29 vehicles sold – a 36% sales from appointment rate (I do count the two used as both customers only responded to the letter and went through the same process, they just happened to want a newer used car than their own, and we`ve always got Demos to sell too…)

All in all an astonishing result, and one which I could never have predicted. I had heard that others had run the event and sold from it, and yes, perhaps we were more fortunate than most in that the event coincided with a very good set of offers on our new vehicles, but I would never have dreamt  on day one that we would reach such a sales figure from the programme.

My only regret is that we can't run one every quarter, but I would thoroughly recommend it to anyone considering a sales promotion, and would also without hesitation recommend Danny and your company.


Very best regards,


Russell Wythe. Dealer Principal, Wrights Mazda

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Testimonials

Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Sparshatts Group  Skoda Southampton Hampshire 2012
Ben Jellett
To be completely honest when I first heard about this programme I was very skeptical
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Russell Whythe Dealer Principal
HA Fox Jaguar Nottingham 2012
Alan Reed General Manager
I thought that I would just drop you a line to give you my feedback on the Good News event conducted by Stuart.
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WKB Toyota Waterlooville 2012
Giles Houghton Sales Manager
North City Auto’s Mitsubishi 2013
Ed Tyrrell. Managing Director
Islington Trowbridge LTD 2013
Paul Jones. Managing Director.
Hi Paul, firstly I would like to thank you for the energy and enthusiasm
Fiat Buckhurst Hill 2013
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Mark Smith General Manager
Morning Andrew, Just wanted to drop you a quick note to say thanks for the efficiency and enthusiasm your team have manged to impart on our sales teams during our recent Good News events.

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