Good News! The story so far..
If you haven't heard of Experience-GB as yet, it's about time you did! This revolutionary new sales technique is taking the Land Rover dealer network by storm. 47 dealers have already taken the course and are spellbound by the results they've achieved. So far, the statistics across the network look like this:
- Average number of sales letters sent out: 364
- Average call ins within 3 days: 92
- Average conversion percent of calls to appointments: 29%
- Average number of vehicles sold: 285
...and they are just getting started!
You're probably staring at this in disbelief. We hope to give you an in-depth perspective by introducing you to some success stories.
Says Rob Dunn, the sales manager of Guy Salmon Land Rover Coventry about Experience-GB, " What an experience! It's not often I am speechless, but in this instance I am". Rob and his team have sold 6 cars to date. They received 150 phone calls into the business in just 48 hours after sending out the ‘Good News' letters of which they managed to convert 48 to appointments right away.
When asked about the training, he said, "The training was excellent, very hands-on. The representative from Experience-GB was with our team for 3 days and made sure every member was confident taking calls. But what I enjoyed most about the course were the results it produced!"
Ottons Land Rover sent out 348 letters on the eve of 6th February. They received their first call the next morning at 9.05 am. From then up to 2.30 pm, they received 38 call ins and fixed 23 appointments which works out to 11% response and over 60% conversion to appointments! We've just received news that they've sold their first vehicle. Well done to Stuart Babey!
27 more Land Rover dealers have signed up to experience the magic. For those of you who will be undertaking the training soon, here are a few points to help you prepare for it:
- Make sure your entire sales team is in for the duration of the training
- Clear diaries of appointments, demo's etc for the duration of the training
- Have maximum number of receptionists in plus one for relief
- Have in stock 500 letterheads, 500 plain DL sized envelopes with windows and 500 1st class stamps
- Extract the 450/500 names and interrogate with the sales team to ensure negotiations are not currently underway well before the event.
- Have a structured plan to follow up and control every enquiry with results of individual success relayed to everyone.
- Have confidence in the event. It does work and finally, be prepared to be busier in those 3 days that you have ever been before.
If you haven't begun raking in the profits yet, pick up the phone and call Andrew Batts on 0770 833 5073 to confirm the dates for your training. Alternatively, you can email him at andrew@experiencegb.com.
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