"phenomenal 'instant' results"

The best way to describe Experience-GB and the Good News programme is that it is an overall boost to the whole dealership.

I myself used the programme while working with another franchise and due to the success we had there I then bought it across to Eastbourne Audi and this is the 5th time we have run with the programme.

The whole programme is such a simple idea but has phenomenal 'instant' results which help with sales and workshop activity. The training keeps the sales guys sharp to new ideas and approaches to the customer's enquiries, especially from the incoming calls we receive. The best part of this training is the hands on approach that Andy from Experience-GB has in place. Unlike a lot of companies that do not follow through with their promises, Andy leads from the front, taking the first calls from the customers with all the sales guys watching and listening to him handle the call. Then after a few he gets the guys involved and continues to take calls and coach them in how they take their calls.

The psychology behind the training is second to none, it leaves the sales team so motivated with a fresh clean approach, how to have a conversation with their customers, leading them to a qualified appointment and gathering solid prospects from customers telling them exactly when they are going to change their vehicle, outside of this the customers are given the opportunity to pass their nomination onto a family member or friend, brining new customers into your dealership and not missing ANY opportunity.

From the appointments made and cars sold, we have then replenished our used car stock.

Our service department then has extra work with the pdi's etc.

I would have no hesitation in strongly recommend the 'Good News' programme to anyone.

Our latest results..

We sent only 305 'Good News Letter' on day 1 off our programme and by mid day of day 2 we have already received 45 calls from customer wanting to find out more and from these we have made 16 fixed appointments.

Thanks again and best regards

Mark Brown. A.M.I.M.I, Sales Manager, Eastbourne Audi

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Testimonials

Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Sparshatts Group  Skoda Southampton Hampshire 2012
Ben Jellett
To be completely honest when I first heard about this programme I was very skeptical
Wrights Mazda Norwich January 2012
Russell Whythe Dealer Principal
HA Fox Jaguar Nottingham 2012
Alan Reed General Manager
I thought that I would just drop you a line to give you my feedback on the Good News event conducted by Stuart.
Westover Group Dorset 2012
Jon Mack Sales Manager
WKB Toyota Waterlooville 2012
Giles Houghton Sales Manager
North City Auto’s Mitsubishi 2013
Ed Tyrrell. Managing Director
Islington Trowbridge LTD 2013
Paul Jones. Managing Director.
Hi Paul, firstly I would like to thank you for the energy and enthusiasm
Fiat Buckhurst Hill 2013
Paul Rumsby Sales Manager
Mark Smith General Manager
Morning Andrew, Just wanted to drop you a quick note to say thanks for the efficiency and enthusiasm your team have manged to impart on our sales teams during our recent Good News events.

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