I knew that competitors had found it to be a success though so I decided to give it a go.

I had a great deal of scepticism about the Good News program for no other reason than it just seemed too good to be true. I have always been taught that if something seems to good to be true, then it usually is!

I knew that competitors had found it to be a success though so I decided to give it a go.

We sent out 429 letters with the help of Steve Simmons and as promised, the phone started to ring the very next day - 38 times in fact. A week and a half later we have now received in excess of 100 calls, we've sold two cars and we still have a number of appointments to come in.

We have been delighted with the results and our concerns about applying the program to this end of the market have proved unfounded. I would not hesitate to recommend it.

Regards

Owen Rothwell, Marketing Manager, HR Owen Sports Cars, St Albans
M: +44 (0)7824 362228
http://www.hrowen.co.uk

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