I knew that competitors had found it to be a success though so I decided to give it a go.

I had a great deal of scepticism about the Good News program for no other reason than it just seemed too good to be true. I have always been taught that if something seems to good to be true, then it usually is!

I knew that competitors had found it to be a success though so I decided to give it a go.

We sent out 429 letters with the help of Steve Simmons and as promised, the phone started to ring the very next day - 38 times in fact. A week and a half later we have now received in excess of 100 calls, we've sold two cars and we still have a number of appointments to come in.

We have been delighted with the results and our concerns about applying the program to this end of the market have proved unfounded. I would not hesitate to recommend it.

Regards

Owen Rothwell, Marketing Manager, HR Owen Sports Cars, St Albans
M: +44 (0)7824 362228
http://www.hrowen.co.uk

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Testimonials

Steve Barnard, Dealer, Principal Woodford Motor Company Subaru
It was a great success and I would recommend it, we also had a lot of laughs doing it
Maranello Ferrari, Egham, Surrey
I asked one simple question - 'Would this work with Ferrari and Maserati?'
John Murray, Sales Manager, Lexus Carlisle
"... yet another great result"
Seward Cars Vauxhall
Richard Harwood, Seward Cars Vauxhall, Bournemouth
Warrington Mazda, Cheshire
All in all the 3 days produced some outstanding results...
Polar Ford, Wilmslow
We have concluded 8 deals so far on the good news leads which is a great result!
The John Martin Group Ltd
I would strongly recommend the event to any dealership regardless of franchise.
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