Lindsay Ford, Boucher Road, Belfast

450 letters sent, 75 calls received, which was a 16.7% response rate.

75 calls received, 35 appointments made, conversion ratio is 46.67% conversion rate

35 appointments there was 10 / no shows / cancellations which was a cancellation rate of 28.57%.

Out of the 25 appointments that turned in, 7 bought which gave a conversion rate of 28%.

On top of this we had 9 walk ins reference the letter, of which 4 bought, which is a conversion ratio of 44%.

In total to date we have sold 9 new and 2 used.

Thanks again for all your effort and help.

Martin Walsh
Branch Manager
Lindsay Ford
Boucher Road
Belfast

Martin Walsh , Lindsay Ford, Belfast

Testimonials

in 3 days event we sold 16 new vehicles for the month of April and enquires are still coming in.

You probably don't know your customers as well as you think you do, we discovered many new things from the conversations we were having with them

A great success ...

We have had a good experience...

I asked one simple question - 'Would this work with Ferrari and Maserati?'