Lindsay Ford, Boucher Road, Belfast

450 letters sent, 75 calls received, which was a 16.7% response rate.

75 calls received, 35 appointments made, conversion ratio is 46.67% conversion rate

35 appointments there was 10 / no shows / cancellations which was a cancellation rate of 28.57%.

Out of the 25 appointments that turned in, 7 bought which gave a conversion rate of 28%.

On top of this we had 9 walk ins reference the letter, of which 4 bought, which is a conversion ratio of 44%.

In total to date we have sold 9 new and 2 used.

Thanks again for all your effort and help.

Martin Walsh
Branch Manager
Lindsay Ford
Boucher Road
Belfast

Martin Walsh , Lindsay Ford, Belfast

Testimonials

It was a great success and I would recommend it, we also had a lot of laughs doing it

I asked one simple question - 'Would this work with Ferrari and Maserati?'

"... yet another great result"

Richard Harwood, Seward Cars Vauxhall, Bournemouth

All in all the 3 days produced some outstanding results...

We have concluded 8 deals so far on the good news leads which is a great result!

I would strongly recommend the event to any dealership regardless of franchise.