"'Good News' programme has been a great success"

On behalf of Haynes Ford in Maidstone, I am pleased to confirm that our Experience-GB 'Good News' programme has been a great success.

We sent 494 letters after just three days, 134 customers have made contact with us, either by 'phone or by visiting the dealership, representing 27% of those mailed.

This is a considerably higher response rate than we would expect to achieve from a conventional mailer.

An excellent 33 confirmed appointments have been made, leading to six vehicles already being sold to date, with more to follow over the coming days.

Your people have been unfailingly positive and supportive, which has given our sales teams the confidence to maximise each customer contact opportunity.

One key benefit for us has been the confirmation that, even in the face of the 'credit crunch', there are always opportunities to close more business for dealers that are prepared to try a little harder.

Thank you for your assistance - we are happy to recommend your services to other dealers who are prepared to consider fresh ideas.

Peter Wright, Operations Director, Haynes Ford

« View all testimonials

Testimonials

Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Sparshatts Group  Skoda Southampton Hampshire 2012
Ben Jellett
To be completely honest when I first heard about this programme I was very skeptical
Wrights Mazda Norwich January 2012
Russell Whythe Dealer Principal
HA Fox Jaguar Nottingham 2012
Alan Reed General Manager
I thought that I would just drop you a line to give you my feedback on the Good News event conducted by Stuart.
Westover Group Dorset 2012
Jon Mack Sales Manager
WKB Toyota Waterlooville 2012
Giles Houghton Sales Manager
North City Auto’s Mitsubishi 2013
Ed Tyrrell. Managing Director
Islington Trowbridge LTD 2013
Paul Jones. Managing Director.
Hi Paul, firstly I would like to thank you for the energy and enthusiasm
Fiat Buckhurst Hill 2013
Paul Rumsby Sales Manager
Mark Smith General Manager
Morning Andrew, Just wanted to drop you a quick note to say thanks for the efficiency and enthusiasm your team have manged to impart on our sales teams during our recent Good News events.

© Experience-GB