"It was a pleasure"

I firstly became aware of Experience GB through a phone call from Joy Ashton, their marketing manager based in the United Kingdom. She was so professional on the phone that I made an appointment for Andrew Batts, the Director of Experience-GB and Joint President of Experience-GB/USA.

Andrew and his team arrived and gave us a brief overview of their program. Once we agreed on the dates we would run the programme they went to work immediately. After mailing all the letters they trained our reception and sales staff for the incoming calls. They answered the first two day’s calls themselves while our salespeople observed how they handled the call and got the appointments.

Here's how the numbers have worked out so far: Last week they sent out just over only 800 letters which resulted in almost 100 phone calls in the first two days, they set up 21 appointments and our sales staff made an additional five appointments from residual calls that came in after Andrew and his team had left. More than half of the people who made appointments have either kept or rescheduled. We have delivered one car and are actively working deals with 6 of our appointments.

I am delighted with the results that this letter has generated. I was very pleased with the unique way in which Andrew and his team handled the calls. But, perhaps the best part of the program is that by mailing to such a small portion of our customer base this is something we will be able to repeat in a few months with a different group of customers.

Thank you again Andrew. It was a pleasure.

Dan Belt, Sales Manager, Herman Cook VW Encinitas, CA. USA

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Testimonials

Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Sparshatts Group  Skoda Southampton Hampshire 2012
Ben Jellett
To be completely honest when I first heard about this programme I was very skeptical
Wrights Mazda Norwich January 2012
Russell Whythe Dealer Principal
HA Fox Jaguar Nottingham 2012
Alan Reed General Manager
I thought that I would just drop you a line to give you my feedback on the Good News event conducted by Stuart.
Westover Group Dorset 2012
Jon Mack Sales Manager
WKB Toyota Waterlooville 2012
Giles Houghton Sales Manager
North City Auto’s Mitsubishi 2013
Ed Tyrrell. Managing Director
Islington Trowbridge LTD 2013
Paul Jones. Managing Director.
Hi Paul, firstly I would like to thank you for the energy and enthusiasm
Fiat Buckhurst Hill 2013
Paul Rumsby Sales Manager
Mark Smith General Manager
Morning Andrew, Just wanted to drop you a quick note to say thanks for the efficiency and enthusiasm your team have manged to impart on our sales teams during our recent Good News events.

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