"Back to basics approach to sales..."

Being very sceptical of direct mail being exploited, we were hesitant and worried that the Good News letter initiative would not work.

However, to our surprise, from the 347 letters posted we have received well over 100 phone calls in the past two weeks, with calls still filtering in on a daily basis.

To date we have made over 20 appointments with interested clients, one sale has taken place and we have a few more possible deals in the pipeline.

Thank you to Andy for achieving what he set out to do with his back to basics approach to sales.

Lia Clayton
PA to Dealer Principal / Marketing
Southern Motors Bedfordview, South Africa
TEL: +27 (0) 11 621 6300
DIRECT: +27 (0) 11 621 6325
FAX: 0866 190 191
EMAIL: lia.clayton@smhgroup.co.za
www.landroverbedfordview.co.za / www.volvobedfordview.co.za / www.jaguarbedfordview.co.za
BEDFORDVIEW 48 Nicol Road, Bedfordview. South Africa

Jaguar Bedfordview Team, South Africa

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