"This new fresh approach definitely worked"
For a "small sleepy coastal city" like East London, the Experience GB was certainly something new, not only for us, but for our customers as well.
The "Good News Letter" intrigued our customers so much that they just had to phone in or some even came in with the letter to find out more. This new fresh approach definitely worked.
The important thing is that prior to sending the letters Andy put this process across to us in a way that made us buy into this whole project and with this fresh approach the process worked extremely well with proven results, not only for now but I am sure, for the future as well.
I have no hesitation in recommending this to any Dealer who may have reservations about doing something like this. A great idea!!!
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