"The phones started to ring at 8.45am..."

Despite having read testimonials from other Retailers, I will be honest sceptical was how I felt and very unsure about running the Good News programme. So when Steve arrived on the morning of day 1 and gave me the letter to proof read before he sent it to our existing customers I kept my feelings to myself.

After printing and preparing to post 498 letters, the afternoon was consumed in training my sales executives. Their enthusiasm grew during the session which we continued into the early evening. Steve's patience ensured they were able to handle the calls that were said to start to come in the very next day.

On Tuesday, day 2 of the programme, I must concede to feeling very surprised when the phones started to ring at 8.45 am. The call traffic the letter was generating was nothing short of astounding. By day scepticism had been proven totally unfounded having delivered opportunities for the dealership way beyond my expectations.

We sent out 498 Good News letters, we received 209 calls and had made 57 confirmed appointments by day 3 and to date have sold 15 vehicles from the programme.

I have recommended Experience GB to Croyland Car Mega store, our used car Super Market.

I will be running the programme myself with our Pequot Franchise and will run my Vauxhall dealership again in the future.

Nick Hughes D P
York Ward & Rowlatt Vauxhall

Nick Hughes D P, York Ward & Rowlatt Vauxhall, Northampton

« View all testimonials


Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
Sparshatts Group  Skoda Southampton Hampshire 2012
Ben Jellett
To be completely honest when I first heard about this programme I was very skeptical
Wrights Mazda Norwich January 2012
Russell Whythe Dealer Principal
HA Fox Jaguar Nottingham 2012
Alan Reed General Manager
I thought that I would just drop you a line to give you my feedback on the Good News event conducted by Stuart.
Westover Group Dorset 2012
Jon Mack Sales Manager
WKB Toyota Waterlooville 2012
Giles Houghton Sales Manager
North City Auto’s Mitsubishi 2013
Ed Tyrrell. Managing Director
Islington Trowbridge LTD 2013
Paul Jones. Managing Director.
Hi Paul, firstly I would like to thank you for the energy and enthusiasm
Fiat Buckhurst Hill 2013
Paul Rumsby Sales Manager
Mark Smith General Manager
Morning Andrew, Just wanted to drop you a quick note to say thanks for the efficiency and enthusiasm your team have manged to impart on our sales teams during our recent Good News events.

© Experience-GB