"The phones started to ring at 8.45am..."

Despite having read testimonials from other Retailers, I will be honest sceptical was how I felt and very unsure about running the Good News programme. So when Steve arrived on the morning of day 1 and gave me the letter to proof read before he sent it to our existing customers I kept my feelings to myself.

After printing and preparing to post 498 letters, the afternoon was consumed in training my sales executives. Their enthusiasm grew during the session which we continued into the early evening. Steve's patience ensured they were able to handle the calls that were said to start to come in the very next day.

On Tuesday, day 2 of the programme, I must concede to feeling very surprised when the phones started to ring at 8.45 am. The call traffic the letter was generating was nothing short of astounding. By day scepticism had been proven totally unfounded having delivered opportunities for the dealership way beyond my expectations.

We sent out 498 Good News letters, we received 209 calls and had made 57 confirmed appointments by day 3 and to date have sold 15 vehicles from the programme.

I have recommended Experience GB to Croyland Car Mega store, our used car Super Market.

I will be running the programme myself with our Pequot Franchise and will run my Vauxhall dealership again in the future.

Nick Hughes D P
York Ward & Rowlatt Vauxhall
Northampton

Nick Hughes D P, York Ward & Rowlatt Vauxhall, Northampton

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Testimonials

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Jon Morgan, General Sales Manager, Maranello Ferrari, Egham, Surrey
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To be completely honest when I first heard about this programme I was very skeptical
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Alan Reed General Manager
I thought that I would just drop you a line to give you my feedback on the Good News event conducted by Stuart.
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Ed Tyrrell. Managing Director
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Hi Paul, firstly I would like to thank you for the energy and enthusiasm
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Mark Smith General Manager
Morning Andrew, Just wanted to drop you a quick note to say thanks for the efficiency and enthusiasm your team have manged to impart on our sales teams during our recent Good News events.

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