104 Calls and 51 qualified appointments in the first 24 hours!
In February 2009 Paul Darvill, from Experience-GB ran the 'Good News' programme at Ruislip.
My initial reaction, as I am sure is for many other people, was to be very sceptical.
However, by day 2 of the programme, I can only say those thoughts were completely changed when, as we were told, the phones DID start to ring, all these calls coming from customers who were simply intrigued by the letter.
After watching and listening to Paul take the first few calls using the psychology that he had trained us with the day before, my Sales Executives were then able to start taking the calls themselves and have an in-depth conversations with them and making qualified appointments.
The numbers speak for themselves...
We only sent 500 letters and within 24 hours had received... 104 Calls..!! We also made 51 qualified appointments and even sold the first vehicle from the appointments made - and this was just the beginning.
I would also like to add, that from the success of our programme above, we also booked Paul again to run a second programme, this time working with our service data. The results were as above amazing.
I would highly recommend Experience-GB, home of the 'Good News' programme to any dealership that is looking for a marketing programme that will bring fresh positive and motivational skills to their team.
Yours Sincerely
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