"this is the way forward"
Copy of email sent from Mike Dodds. (Managing Group Direction) William Jacks Motor Group, to his dealers after pilot 'Good News' programme.
We have recently used a marketing company called Experience-GB and piloted a sales marketing initiative through Sunningdale BMW.
I have to say that my initial view was highly sceptical but I am now convinced that it is an outstanding way of gaining showroom activity. I have arranged for the Managing Director, Andrew Batts, to visit your four dealerships on the following dates to discuss a campaign that I have committed you to.
This does somewhat fly in the face of my current requirements on marketing spend however I am convinced that this is the way forward for certain types of sales activity. The cost per dealership will be £1,800 exactly and you should put this in to your budget for January/February of next year. You will need to accommodate a representative from their company for three days to fulfil their marketing commitment and I will leave it to explain to you how it work upon the visits.
The process is remarkably simple and the only two things that needed to be in place for this to work is enthusiasm of the sales team and some sort of offer to give to the customer. I will say no more as the presentation will be quite comprehensive.
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