from the day Danny set foot in our showroom

Dear Joy,

I`ll make no apology for taking a while to come back to you, as your programme has kept me busy from the day Danny set foot in our showrooms to date, as even now ( almost a month after we ran the event ) we still get the odd person saying they got one of our letters, but I believe our sales are now all but done so I can confirm our results as follows:

As at today, 22/02/2012,  from 531 letters sent out, we have had;

204 inbound calls to enquire what the letter was about/ for more details –  a 38.4% response rate.

81 appointments made from those inbound calls – a 40% call to appointment rate.

27 new and 2 used vehicles sold from those appointments ,making  a total of 29 vehicles sold – a 36% sales from appointment rate ( I do count the two used as both customers only responded to the letter and went through the same process, they just happened to want a newer used car than their own, and we`ve always got Demos to sell too…)

All in all an astonishing result, and one which I could never have predicted . I had heard that others had run the event and sold from it, and yes, perhaps we were more fortunate than most in that the event coincided with a very good set of offers on our new vehicles, but I would never have dreamt  on day one that we would reach such a sales figure from the programme.

My only regret is that we can`t run one every quarter, but I would thoroughly recommend it to anyone considering a sales promotion, and would also without hesitation recommend Danny and your company .

Very best regards, and say Hi to Danny for me,


Wrights Mazda Norwich

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